Checkout 51 is a free mobile app that helps shoppers save money, and helps brands deliver laser targeted offers to shoppers while they're in-store.
For consumers: Each week members get a list of offers - e.g. $1 cash back on a diaper brand. They buy the diapers at any store, upload a photo of the receipt and get the cash back.
For brands: Checkout 51 is a cost effective, fraud resistant and laser targeted way for brands to target consumers in-store and based on their past purchase behaviour.